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Surgical Growth Category
Paid ads and attribution pipelines configured to deliver positive return on ad spend (ROAS).
Category DeliverableITEM_01
Meta Ads
Structure-focused ad campaigns on Facebook and Instagram targeting active custom audiences and lookalikes.
Operations Checklist
- Advantage+ ad stacks
- Dynamic creative checks
- Meta pixel logs mapping
5.2x ROASAverage Campaign Return
Category DeliverableITEM_02
Facebook Ads
Retargeting funnels, catalog integrations, and lead capture templates to scale client acquisitions.
Operations Checklist
- Facebook lead forms
- Dynamic catalog setups
- Custom audience exclusions
18.4% CRForm Lead Conversion
Category DeliverableITEM_03
Instagram Ads
Cinematic reel campaigns designed for story overlays and explore tabs to capture direct purchases.
Operations Checklist
- Interactive IG ad hooks
- Explore placement edits
- Swipe-up checkout routing
62% CTRVideo Ad Interaction
Category DeliverableITEM_04
Google Ads
PPC search campaigns bidding on high-intent buyer terms, matching search phrases to landing copy.
Operations Checklist
- High-intent search terms bidding
- Negative keyword filtering
- Performance Max maps
$8.40 CPLAverage Cost Per Lead
Category DeliverableITEM_05
Lead Gen Campaigns
Automation-integrated forms designed to qualify applicants and push details straight to sales dials.
Operations Checklist
- Form layout refinements
- Email sequence triggers
- Zapier sync coordinates
12k LeadsQualified Client database
Category DeliverableITEM_06
Conversion Optimization
Advanced A/B split testing of ad copy, visuals, and landing checkout pages to scale ROAS limits.
Operations Checklist
- Copy contrast testing
- Checkout friction removals
- CAPI tracking audits
+42% YieldAd Spend Efficiency boost